Guest: Andy Choi, Do Good Points  ·  Host: Jeremy Rivera  ·  36:28  ·  March 7, 2025

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In this conversation, host Jeremy Rivera and guest Andy Choi of Do Good Points dig into “profit with purpose” — how businesses can weave real social impact into the way they operate. They explore the dissatisfaction rippling through the modern workforce, why brand equity is increasingly tied to social responsibility, and why non-profits themselves need to adopt a more profitable mindset. Choi makes the case that companies can thrive and contribute meaningfully to society, closing with a call to action for individuals and businesses to actually get in the game.

Key Takeaways

• Profit with purpose is essential for modern businesses.
• The workforce is experiencing unprecedented dissatisfaction.
• Marketing can be a tool for social good.
• Every business can incorporate a social impact element.
• Non-profits need to adopt a profitable mindset.
• For-profit companies would love to boost their marketing reach by partnering with a non-profit.
• Brand equity is tied to social responsibility.
• The narrative around non-profits needs to change.
• Individuals should pursue what breaks their heart.
• Action is more important than intention in making a difference.
• Resources are necessary to solve societal problems.

From the Unscripted Network

Andy points to the kind of for-profit ↔ non-profit partnerships that make marketing a force for good — like Community Clean Links, which turns real-world community cleanups into shared visibility for local brands. Hear more nonprofit, green, and community-benefit conversations on the Unscripted Green & Non-Profits podcast.